Professionals Track For professionals in any industry. Grow a meaningful brand to make an impact. Take this Course Course Content Lessons 1. Building a Personal Brand 6 Topics Incomplete 6 Topics Identify Your Platforms Complete Own Your Space Complete Share Your Knowledge Complete Be Yourself Complete Identify Your Values and Set Your Priorities Complete Why Branding Is Important Complete Start Lesson 2. Define Your Target Demographic 5 Topics Incomplete 5 Topics Who Do You Imagine Your Ideal Customer To Be? Complete Who Do You Think Your Ideal Customer Actually Is? Complete What Does The Term “Demographics” Mean? Complete Reach Your Target Market/Customer in Their Habitat Complete How to Expand to New Target Markets and Customer Bases Complete Start Lesson 3. How to Make Friends with the Media 5 Topics Incomplete 5 Topics Research Complete Know How to Communicate Complete Have Something to Offer Complete Preparing Responses Complete Follow Up and Maintain Relationships Complete Start Lesson 4. Tools for Personal Branding 5 Topics Incomplete 5 Topics Namechk Complete Google Alerts Complete Mention Complete Canva Complete Later.com Complete Start Lesson 5. Delivering Exceptional Products and Services 5 Topics Incomplete 5 Topics Know your Target Audience/Demographic Complete Provide Good Customer Support Complete Keep Innovating – Upgrading and Introducing New Products Complete How to Secure Good Clients Complete How to Keep Good Clients Complete Start Lesson 6. Increasing your Visibility 6 Topics Incomplete 6 Topics Working with Influencers Complete Running Ads Complete Timing Your Posts for Optimal Traffic Complete Diversifying the Content of Posts Complete Using Great, Eye Catching Visuals Complete Find New Audiences to Target Complete Start Lesson 7. Become a Leader in your Field 5 Topics Incomplete 5 Topics Stay Informed About Industry News and Developments Complete Highlight Your Experience Complete Fully Understand Your Target Market Complete Make Informed Predictions About the Future of Your Industry Complete Become an Expert in a Niche In Your Field Complete Start Lesson 8. Reputation Management 5 Topics Incomplete 5 Topics An Ounce of Prevention Complete Transparency Complete When to react to criticism Complete When not to react to criticism Complete Hiring a Reputation Management Firm Complete Start Lesson 9. Building a Professional Career 6 Topics Incomplete 6 Topics Identify Your Goals Complete Build a Professional “Resume” Complete Become Aware of Your Strengths and Weaknesses Complete Always Keep Learning Complete Brand Yourself Complete Network — A LOT Complete Start Lesson 10. Focus on your Customer 5 Topics Incomplete 5 Topics Put Yourself In Your Customer’s Shoes Complete Response Strategies for Dissatisfied Customers Complete Easy Ways to Communicate With Satisfied Customers Complete Customer Service and Social Media Complete How to Highlight Customer Service Wins Complete Start Lesson
