Staying in touch with your industry contact is also key. Keeping them updated with good news is always a good excuse to put yourself back on their radar. We’ll help you to decide on when to share and how to share it.
Timing when to send updates to decision makers can be difficult. You don’t want to seem ungrateful in the relationship but you also don’t want to feel like you’re continually asking for things. It’s important to update decision-makers that you’ve developed a relationship. Keywords are “developed a relationship” because you don’t want to be sending emails to someone you’ve never made direct contact with. Don’t worry. Below we have provided some appropriate times to reach out to decision-makers with updates.
Holidays
Sometimes it’s great to reach out to decision-makers just to say hello. If you have already established a relationship with them, it’s okay to reach out and say Happy Holidays during appropriate times. Decision makers have an inbox full of people asking for things. You will stand out by sending them a message just to check in.
Major News
Not every single release you have is major news. If you have an album release or something you feel is noteworthy, go ahead and send the decision maker an email with an update on your latest material. Just make sure they are open to these types of email with your work so you don’t get marked as spam.
Right After Meeting
You can send a decision maker updates directly after a meeting. Depending on what was discussed in your meeting, send the requested information or any additional materials you feel they can benefit from. This is important to do after meetings because you are fresh in their minds and there is no time for them to forget you.
There’s an art to sending updates. The key is to put yourself in the decision makers shoes. Imagine what it would be like to have hundreds of emails requesting things from you. Only send newsworthy updates and make sure to check occasionally. This will you help strengthen the bond you’ve worked so hard to create.